Your Cart Story

Our story

We are, the online store that offers you the best tubular eco electric heaters for your space. We are passionate about providing you with energy-efficient and eco-friendly heating solutions that can keep you warm and comfortable in any small space.


How we got started

Our story began in 2015 when we had a seed of an idea. We wanted to contribute to a better planet for future generations by spreading the use of LED technology for saving energy and protecting the environment. That’s why we started our first company, LED First Choice, which offers a wide range of LED products for your lighting needs.


But we didn’t stop there. We also saw the need for heating devices with the minimum possible consumption. We discovered that tubular heaters are the lowest consumption electric heaters that can provide background warmth for anywhere that can fall victim to the winter’s cold weather. We were thrilled to find that our new idea had a lot of appeal and easily created a community of people with a passion for lower consumption and a greener future.


That’s how was born, as a part of Morris, a company that specializes in energy-efficient products. We are proud to be a UK-based company that offers free UK mainland delivery, UK-based support and secure online payments.


What we hope to achieve

Our mission is to help you heat and protect small spaces in the most affordable way.
Our vision is our motto: Stay warm, Save energy, Protect the planet. energy efficient electric radiators. Mission and vision


We want to share our values and products with as many people as possible. We want to make our community as big as possible. We want to make a difference in the world by reducing energy consumption and carbon emissions.


We invite you to join us in our mission and discover how tubular eco electric heaters can make your life more comfortable and eco-friendly. Browse our products online and order them with ease. You can also contact us if you have any questions or feedback. We are always happy to hear from you.


Thank you for choosing, the online store that cares about you and the environment. - Stay Warm, Save Energy, Protect the Planet